A resilient rural economy is the foundation of an Atmanirbhar Bharat. Recognising this, Trans Virtual is committed to sustaining traditional livelihoods by empowering rural weavers and artisans. Initiatives such as the Jeevika Cart, a mobile, direct-to-consumer platform, bridge the gap between artisans and markets, allowing them to sell their products independently while preserving cultural heritage, craftsmanship, and the dignity of rural enterprise.
Co-developed by Assam Don Bosco University (RDC) and Assam Engineering College, with CSR support from Trans Virtual Pvt. Ltd. and community inputs from AVA Creations, the cart is lightweight, ergonomic, low-maintenance, and adaptable for flexible product display, truly built around the needs of artisans.